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Happy Elements is a leading interactive entertainment company in Asia and is committed to bringing happiness to users worldwide.

Founded in 2009 and headquartered in Beijing, Happy Elements currently has nearly 600 employees, with offices and R&D centers in Tokyo, Shanghai and Kyoto. It owns several highly popular games, including Happy Fish, Anipop, Merc Storia, and Ensemble StarsAnipop is a particularly beloved game for millions of players. Today, Happy Elements has become one of Asia’s most cutting-edge interactive entertainment companies, with successful game development and operating experience in both China and Japan.


Happy Elements was quietly established in Beijing. Several young men with strong social skills gathered together with a common dream and beautiful ideal: “developing a game that everyone can play”. After more than 80 days of hard but happy work in a tiny office, the first social fish game on Facebook, Happy Fish, was born. After it came online, Happy Fish was reaching nearly 2.4 million DAU in less than two months and becoming one of the Top 10 social games on Facebook in 2009 in terms of global daily active users.

When its second game, My Bar, came online on Japan’s social networking platform Mixi and reached the number two spot on that platform, Happy Elements decided to set up Happy Elements Company, Limited (“HEKK”) in Japan. It then proceeded to set up independent distribution and R&D teams in the country. In October, My Kingdom, Happy Elements’ construction game which simulates city operations, came online and performed well on all leading social game platforms, both at home and abroad.

Leveraging its keen insights into the mobile games industry, Happy Elements launched its first mobile game, Happy Fish iOS Edition, in the App Store in October 2011, after eight months of explorations and R&D development. Within one week, it became the most popular game in China and remained in the Top 20 in both Mainland China and Taiwan for 11 consecutive months.

In 2012, Happy Elements launched Rabbit Coming, Bubble Cat, Candy Cat and other products towards the large leisure game user base. Bubble Cat landed on Tencent’s Qzone, attracting four million active users each day, and remained the most popular game on the Tencent platform for six months. Meanwhile, Happy Elements also made attempts at mid hardcore games, including My Legend and Hero Wars.

Returning to its home market and shouldering the mission of developing one game that every Chinese person can play, Happy Elements adjusted its development strategies after eight months of meticulous refinement work. The web version of Anipop was released on Q-zone and QQ game. By the end of 2013, daily active users exceeded six million.

In China, the mobile version of Anipop was released online and became widely recommended. The iOS version broke into the best new games Top 3 within one day of release, and ranked first on iPad and among the Top 10 for iPhone in terms of downloads for an entire week.

After it went online in Japan, Merc Storia found its place in the Top 20 of the Popularity List and was named by Google Play as Japan’s Best Fantasy Game of 2014. Meanwhile, Happy Elements Asia Pacific (“HEAP”) was founded in Tokyo.

In June, Anipop became the highest grossing and most downloaded Android game in China, and became the second most downloaded app on the global iOS system.  Moreover, Happy Elements Shanghai team devoted their time and energy to mini-game development and successfully launched Hot Pot Master, Mr. Right and several other popular games, winning the recommendations of the App Store both at home and abroad. 

In Japan, Ensemble Starswas released online, rocketed onto the Top 10 chart of the Japanese Apple App Store. With recommendations from Google Play, it became one of the most popular mobile games for female players in Japan.

Happy Elements Beijing’s first 3D flight shooting game, Kamuy, was released online.Ensemble Stars! was named by FAMITSU magazine In Japan, as Winner of the New Outstanding Game of the Year and was named No. 1 in the most popular Apps of the Japanese App Store in October. By the end of 2016, Anipop has attracted over one hundred million monthly active users and was awarded the national game award by Southern Metropolis Daily’s New Generation’s Power List. With these achievements, without a doubt is the national game of China.

For the first time, Happy Elements launched the Anipop Club, the IP image of the cartoon, and started a national tour of the Club, with joint events in Beijing and Sapporo. Around Spring Festival, Happy Elements launched the Summer Pop, a sister game of Anipop. The game won the sole game recommendation in the App Store’s “Have a Great New Year” section, topping the Free Games Ranking List.


Strategy: Focus on long-term corporate growth.

Product: Create better entertainment experience.

Talent: Recruit, train, and retain the most outstanding talent.

Culture: Build a truly exceptional corporate culture.


The Youth Voice Visits Happy Elements to Unveil the Birthplace of Anipop

 Approaching Games, an interactive webcast program produced by the "Youth Voice Live Broadcast Hall" of the Center for Network Film and Television of the Communist Youth League was officially launched. In its first stop, the Program introduced Happy Elements, the company which developed Anipop and other well-known games. Featuring immersive experiences, the Program takes the young audience, through the lens of the host, to get an overview of Happy Elements in a comprehensive, 3D style, and to explore the birthplace of popular leisure games and the world of animation, cartoons and games at Happy Elements.

The IP Image of National Game – Anipop Club Launches in Beijing

"Welcome to the Anipop Club. No matter who you are, you can be your true self here and find the happiness that exclusively belongs to you". On February 9, 2017, Happy Elements, the leading interactive entertainment company in Asia, held an IP Image Launch event at in88 Beijing Wangfujing Yintai Mall to grandly introduce the IP image of the Anipop Club, putting into practice the new concept of interactive entertainment. Meanwhile, the launch event also unveiled the Anipop National Pop-Up Store Tour. With joint actions in Beijing and Sapporo (Japan), the event will present the six lovely members of the Anipop Club and their stories of friendship to an Asian audience, bringing an all-new interactive experience through diversified forms including doll interaction, interactive games, snow festivals and snow sculptures, situational exhibitions, cafe experiences, and offline experience stores.


Founded in Beijing in 2009, Happy Elements Beijing’s core business is game R&D. It also develops and operates IP-related derivatives. Currently, the company employs nearly 600 people and owns Happy Fish, Anipop, Summer Pop, the cartoon image brand The Anipop Club, and many other popular products. Committed to its goal to “MAKE THE WORLD HAPPY!”, Happy Elements provides users with colorful interactive entertainment products designed for all.

ADD: Viva Plaza 21F, No.29 Suzhou Street, Haidian District, Beijing, China.
TEL: +86(10)52-817668

In 2013, Happy Elements Shanghai, the second game R&D studio of Happy Elements in China, was established. It is committed to delivering innovative, unique leisure gaming experience by engaging game talents in the Yangtze River Delta Region in actively exploring new directions and types of leisure games. Happy Elements Shanghai has developed several mini games that have won the recommendations of App Store and Google Play, including Mr. Right, the Number 282 Wandoujia Design Award-winner.

ADD: Room 2703-06, No. 288, Hongyi Plaza, Jiujiang Road, Huangpu District, Shanghai.

In 2014, Happy Elements Asia Pacific (“HEAP”) was founded as the business headquarters of Happy Elements in Japan. Happy Elements takes full advantage of its unique international position and professional strength to integrate the best resources and top talents of China and Japan to develop and operate popular games, animations, and IP derivatives.

ADD: Ark Hills South Tower 6F, Roppongi 1-4-5, Minato-ku, Tokyo. 106-0032


In 2010, Happy Elements set up Happy Elements Company Limited (“HEKK”) in Japan for game R&D operations, as well as IP product development and integrated operations. The team with over 100 members has been launching new games every year since 2010, including Ensemble Stars!, one of the country’s most popular games for female players, and Merc Storia, recipient of the Best Fantasy Strategy RPG of 2014 in Japan from Google Play.

ADD: Masui Building 2F, 328 Sashimono-cho Nakagyo-ku, Kyoto