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Paving Happiness through Charity

A World Such Multiplexity, Connect Us with Happiness.

Since its founding, Happy Elements has always been committed to “MAKE THE WORLD HAPPY!” The efforts made by Happy Elements are not only for providing players and users with services and products, but also for creating happiness for more people and bringing happiness to the whole world. Since a long time ago, Happy Elements has embarked upon its charity journey, supporting education, disaster-hit regions, and other social charity causes.


Starts from the Fingertips

In July 2016, Happy Elements teamed up with the international charity organization WildAid to launch an eight day special charity event called on “Protecting Rhinoceroses and Elephants with Anipop”. During the event, game players and Charity Ambassador Jiang Jinfu interacted over 490 million times in the game and took part in nearly 250 million wildlife rescue missions, saving more than 12.5 billion elephants and rhinoceroses from crisis situations in the game, achieving unprecedented participation and communication intensity. 

School of Hope

In March of 2015, YouAi Love and Hope primary school in the Ebian County of Sichuan province was fully established and opened to students. Happy Elements supported the school project through UniFund, a non-profit organization established by GMGC.

Shoes for Children in Need

In March of 2014, Anipop and "Operations Blessings" cooperated to donate comfortable shoes to children in schools and orphanages in remote areas.

Firefly Dreams – Singing for Life

In October 2013, Firefly Dreams became China's first rare disease themed musical, with rare disease patients participating in production. Happy Elements used its game character "King Cat" to help sell tickets to this charity production, and the members of the “Helping Hands Club” helped to paint backdrops and posters.

Combating Hunger with Food Donations

In August of 2012, Happy Elements and the United Nations World Food Programme (WFP) carried out a "national anti-hunger action". In support of this action, Happy Elements collected donations of “gold ingots” from players of Happy Fish and awarded them with an "anti-hunger fish" in return. Ultimately, the program resulted in the provision of three hundred thousand nutritious meals for school children in Laos, helping them to escape hunger and focus on their studies, as well as encouraging parents to send their children to school.

Dedication to Safeguarding Children’s Smiles

From 2011, Happy Elements began to provide long-term support to the Home of Hope in the Zhao County of Hebei province. The company designed the orphanage’s website, decorated its facilities, donated a kitchen, sent books, furniture, appliances, and other gifts to the children, celebrated every holiday with them, and helped them re-establish confidence for life. On Children's Day 2014, everyone at Happy Elements joined in the production of the micro-film "a simple story of love" about the Home of Hope.